Flour stand-up pouch packaging concepts round two
May 25, 2014;
The retail packaging prototypes are ready to shoot. Huge thanks to @andykenny for the design.
The prototypes are actually vinyl floor decals that have been cut to size. The first round was a slight fail—all the white printed as transparent— with a small miscommunication at Kinkos. Though they kindly fixed the problem by reprinting on their dime the following day. Thanks Kinko’s, there will be some yelp karma coming your way.
After applying the decals, I trimmed around the perimeter of the bags to get a sense of how they would look on the shelf. Pumped with the design and print quality and excited to start the work for the Kickstarter video soon. The rear of the pack is another story. The amount of regulation on that is a good sized read and a lot to absorb. I’ll be studying that along with some packs this week and will post my learnings up on the blog.